Raj has a body of work that reflects his passion, understanding of business and new age solutions that deliver results. It was with a robust vision that he joined Leo Burnett India as the Chief Creative Officer in 2014, and was soon promoted to lead the creative function of the agency across its South Asia offices. He is also one of the youngest creative heads in the country!
He has had a long run at BBDO across offices in Asia. About seven and a half years back, he moved to India, as the country’s youngest Executive Creative Director to start BBDO in Mumbai. Under his leadership, from working out of coffee shops, BBDO Mumbai became one of the top 10 most creative agencies in the region in just the first three years.
Before coming to Mumbai, Raj worked for five years in Bangkok under the leadership of Suthisak Sucharittanonta. Despite having to communicate in sign language, he started a new genre of advertising, which won honours across the world. He was an integral part of the regional team and worked closely with the best creative brains across continents.
He has spearheaded and influenced change amongst the largest global companies, moving them towards a more integrated and engagement led communications approach.
His work on Gillette such as Women Against Lazy Stubble, ShaveSutra, and many more have been recognized worldwide apart from winning Asia’s only Cannes Creative Effectiveness Lion and inaugural Glass Lion Grand Prix for Whisper’s ‘Touch The Pickle’. Raj has won more than 150 metals at Cannes, One Show, D&AD, Clio, Spikes Asia, Effies, Asian Marketing effectiveness award and many more regional and global award shows.
Raj was ranked among the top 10 most awarded Executive Creative Directors of the Asia-Pacific region.
He has created successful work for brands like Bajaj, Gillette, Visa, Pepsi, Mars Food, FedEx, BMW Mini, Cadbury’s, Blackberry, GM, J&J, HomePro and Titan to name a few.
After passing out of MICA, Raj started his advertising career with Enterprise Nexus followed by stints at Grey and Contract.
Raj firmly believes that his best creation to date is his daughter!