Fernando has been part of La Comunidad for 10 years. He joined in 2005 as Senior Art Director. After this, he continued growing professionally, becoming Creative Director and Executive Creative Director. He began working as General Manager of the Buenos Aires operation, where he was in charge of the Creative Department and the business in general. Fernando, along with his partner Ramiro Raposo, is one of the first of his generation to obtain a managing position.
Fernando is currently at the helm of projects for global and local brands such as Diageo, Volvo, Corona, Apple, Rolling Stone, Kinder, Danone, Ferrero Rocher, among others. At the national level, aside from leading brands such as Ferrero and La Nación to success, he leads the campaign of presidential candidate Mauricio Macri, which gives him the unique opportunity to change not only the life of a brand but also the life of a country.
Before joining la comunidad, Fernando worked as Senior Art Director at Young & Rubicam for brands such as YPF, Disco, Bayer, Unifon, Cervecería Quilmes and Visa. Before this, he worked at DDB Argentina.
During his professional career, Fernando took part in several internationally known projects for brands such as Rolling Stone, Jumbo, Volvo, Corona, Vh1, Mtv, lanacion.com, La Nación Deportiva, BAFICI, Volkswagen, Unicenter, Coca-Cola, Wrangler, Schneider, among others. He has received awards at some of the most prestigious festivals in the advertising field: Clio, Cannes, One Show, D&AD, San Sebastián, Ojo de Iberoamérica and Círculo de Creativos Argentinos.
He has maintained a close relationship with the Cannes Festival for many years. He stood out in the Television category, winning a Gold Lion in 2007 (first and only Gold Lion for Ibero-America), as well as another Gold Lion in 2008. He has been awarded with two Silver Lions, in 2009 and 2015. Last year he obtained a Grand Prix in the Graphic Design category, which makes him one of the 5 Argentinians who have received this prestigious award. Fernando Sosa and Ramiro Raposo are part now of the select group of Argentinian publicists with a Grand Prix, along with Pablo del Campo, Hernan Ponce and David Ratto.
He has also been chosen as jury in some of the most prestigious festivals around the world, such as One Show, Ojo de Iberoamerica, Fiap, Desachate and El Diente.