Faris is co-founder of the strategy and innovation consultancy Genius Steals, built on the belief that ideas are new combinations and originality is, therefore, a myth. Genius Steals is nomadic, working with brands, agencies and startups all over the world. Being nomads allows Faris and his wife and business partner Rosie to go to wherever clients need them and to be inspired by the world in between.
He is the author of the best selling
Paid Attention: Innovative Advertising for a Digital World
, and a contributing author of
Digital State and
What is a Brand? , all published by Kogan Page. He was named one of ten modern day MadMen by Fast Company but hopes he is less morally bankrupt than the television show characters.
Previously he was founding partner of creative technology agency Spies&Assassins in NYC, Chief Innovation Officer of MDC Partners, Chief Digital Officer at the flagship NYC office of McCann Erickson and digital strategy and creative director at Naked Communications. Faris has variously been a communication strategist, account planner, creative director, a writer for Maxim Magazine and a management consultant. He now combines what he learned in all the roles at Genius Steals.
He has won and judged a multitude of creative awards as both a strategist and creative director. He has chaired the Content&Contact and Integrated categories at the Clio Awards and helped create and curate the NEW @ LIA. He consulted on, and briefly featured in,
The Greatest Movie Ever Soldby Morgan Spurlock.
Faris speaks at events all over the world and tries very hard not to bore audiences, because, like Kurt Vonnegut, he believes one should “use the time of a total stranger in such a way that he or she will not feel the time was wasted.”
He received an MA in English Literature and Language from Lady Margaret Hall, Oxford.
Despite living on the road, you can reliably find him on Twitter (
). For more on Genius Steals head to
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He likes nice people getting in touch and he hopes you have a very lovely day.